|Course Name:||Marketing Principles and Practices|
|Offered Date:||Fall - 2017 | Other versions|
This course explores the current business trend toward customer centric marketing. Students will identify and analyze customers as markets for specific products, and will examine the controllable elements within the marketing mix. This course focuses on the day to day decision making and research that marketing activities entail.
|Credit Status:||1 credit in the BSD program.|
|Mode of Instruction:||Two hours interactive lecture per week, and two hours activity-based earning per week (four hours total)|
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.|Respond to written, spoken, or visual messages in a manner that ensures effective communication.|Execute mathematical operations accurately.|Apply a systematic approach to solve problems.|Use a variety of thinking skills to anticipate and solve problems.|Locate, select, organize, and document information using appropriate technology and information systems.|Analyze, evaluate, and apply relevant information from a variety of sources.|Show respect for diverse opinions, values, belief systems, and contributions of others.|Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.|Manage the use of time and other resources to complete projects.|Take responsibility for one's own actions, decisions, and consequences.|
For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.
|Cheating and Plagiarism:
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.
To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.
|Discrimination and Harassment:
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at email@example.com.
Accomodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.
BTB720 Course Outline