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BAB235 Course Outline

Course Code: BAB235
Course Name: Introduction to Marketing
Offered Date: Fall - 2017 | Other versions
Print Outline
Course Description:
This Introduction to Marketing course emphasizes that marketing is an approach in business that stresses putting the customer at the centre of its activities and focuses on satisfying customer needs and wants. Learners will locate and analyze markets, match products and examine the controllable elements of the marketing mix. Practical decisions that a manager utilizes in daily work interactions are a major focus of this course.
Credit Status: 1 credit (3 units)
Required for all Bachelor of Commerce programs
Required for BSD - Bachelor of Technology (Software Development)
Prerequisite: BTB520
Mode of Instruction: Modes of instruction may include interactive lectures, seminars, online assignments and discussion, case studies, group discussions, group assignments and individual tasks.
  • Development of the critical concepts associated with this course is accomplished through an interactive learning process that involves exchanges between the instructor and learners
  • Specifically, an overview of the critical components is provided to the learner through mini-lectures, question and answers, and team learning activities.  Seminars are used to further refine concepts and build team interactions through the analysis of case studies.
Learning Outcomes:
1. Assess the role of marketing within various business organizations domestically and internationally.
2. Evaluate the components of strategic market planning using a case study model approach.
3. Determine the impact of changing environments as they affect the marketing process.
4. Critique the marketing management process by researching companies and their approaches to marketing their products/services.
5. Determine product life cycles and associated marketing strategies used to develop their position in the marketplace.
6. Analyze the various types of advertisement and different types of sales promotion used including personal selling.
7. Determine how pricing objectives and the price structure help support pricing decisions.
8. Identify the needs and wants of a customer base using quantitative and qualitative methodology.
Topic Outline:
Detailed Topic Outline

WEEK TOPIC CHAPTER
1 Introduction
Course overview
What is Marketing?
Uncontrollable Environments
Developing and Implementing a Marketing Plan
1 + 14
2  
Marketing  Research
 
3
3  
Product Strategy
Product Life Cycle
 
7+8
4 Price Strategy 9
5 Term Test -
6 Distribution Strategy 5
 
7
 
Promotion Strategy
 
10
- S T U D Y  W E E K -
 
8
 
Developing and Implementing a Marketing Plan
Marketing Management Process
 
 
14
9  
Making Strategic Marketing Decisions
SWOT Analysis
 
 
4
10 Term Test -
11  
Market Segmentation
 
6
12  
Organizational Buyer Behaviour B to B
 
5
13 Review -
14 FINAL EXAM -
Prescribed Text(s):
  • Marketing Real People Real Decisions; Solomon, Marshall and Stuart;  4th Canadian Edition, by Pearson; ISBN#  978-0-13-262631-6.
Reference Material:
  • None
Supply:
  • None
Promotion Policy:

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
OR
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.


Evaluation:

Term Tests (2 - worth 15% each) 30%
Assignments 20%
Marketing Plan Project 20%
Final Exam 30%

Missed Tests and Late Assignments

Test and assignment dates have been pre-scheduled and are non-negotiable.  Students missing tests or late with assignments will be awarded a mark of zero except in documented cases of personal medical or serious family emergencies require absence beyond the student's control.  There are no make-up tests.  The marks for acceptable missed tests and quizzes will be added to the Final examination.

Language Standards

Students are required to display ability both in oral and in written communications commensurate with professional standards. All submitted material including tests, assignments, projects, case studies, etc. will be graded according to acceptable English standards both in form and in content.

Faculty Consultation

Students having difficulty with the course material are encouraged to seek help at the earliest opportunity by making an office appointment with their professor.

PLEASE KEEP THIS DOCUMENT FOR FUTURE REFERENCE. IT WILL BE REQUIRED IF YOU APPLY TO ANOTHER EDUCATIONAL INSTITUTION AND SEEK ADVANCED STANDING
Approved By:
Mary-Lynn Manton
Cheating and Plagiarism:
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.
Discrimination and Harassment:
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.
Accomodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.